When running your first Google ad campaign, marketers have many doubts in mind. And, if you don’t have a clear picture in your mind, running Google ads can be an overwhelming and daunting task.
But, don’t worry! In this article, we’ll answer the most common question marketers might have about Google ad campaigns.
So get ready to take notes! Here we go!
Questions around Google PPC
Does anyone click on Google ads nowadays?
Did you know that Google was the leading media company worldwide in 2020 by advertising revenue?
And, you’ll be more shocked to know that Google made nearly 132 billion U.S. dollars from advertisements alone that year.
So there’s no doubt that marketers trust & use Google ads!
So, from where did this myth ‘Google ads aren’t profitable’ originate?
Well, it’s probably reinforced by the fact that some individuals purposefully avoid clicking on adverts. These are people who are looking for certain information on the internet but aren’t interested in making a purchase, so when they encounter a sponsored ad with a specific offer, they simply ignore it.
On the other hand, some users purposefully click on advertisements. These are usually people that are more aware and willing to buy and are looking for a store that will satisfy their needs. The users’ purchasing power is substantially higher in this situation. Customers who meet their demands will not only enthusiastically click on adverts that meet their needs, but they will also be more likely to convert after being referred to the website.
So how to target the right audience?
You just need to find the right keywords, prepare the correct personas of your audience, write good ad copy, and set up proper tracking, and you’ll see it working.
Can Google ads be profitable?
You hear people saying:
“Google Ads is like burning your cash”
“ROI is unattainable due to soaring costs.”
“Google ads will wipe out your marketing budget!”
So just hear us for once — Yes, Google ads do cost you money, but which marketing medium doesn’t.
But the high cost or low ROI is often because the advertisers don’t allocate their marketing dollars to the right places, leaving them with a loss of faith in the platform.
Also, what we have observed is that many clients have their Google Ads account run on auto-pilot or let an unqualified third-party run their account. This results in the below-expectations results.
How long does Google ads take to be profitable?
As we said, Google ads are a play of expertise, and the more proficient you are, the lesser the time it takes.
But a successful Google ad campaign takes at least 3 months to mature, following by an approximate period of 4-12 months to develop into a strong campaign.
- 24-48 hours of review & approval of ad by Google
- 7 days by Google to gather vital data about your business, learn about your desired topic and examine your target audience
- 2-4 weeks for your ad to pick up momentum
- 3 months of Learning Period (includes Gathering Data, Making Adjustments, and Growing Results)
This makes up for the 4-month span that is the bare minimum. However, it varies based on Industry, keywords, target audience, and your tracking & optimization.
What is a good ROI for Google AdWords?
Before moving further with this, let’s just understand the difference between ROI (Return On Investment) and ROAS (Return On Advertising Spent).
While ROAS measures the average return from advertising, ROI calculates your total return from advertising.
So now, we should mold our question — What is a good ROAS for Google AdWords?
A good ROAS (Return On Advertising Spent) for Google ads is anything above 400% — or a 4:1 return.
Of course, You can aim even higher than 400%.
As per Google Economic Impact, companies could earn an average return of 8X of the budget spent on the Google Search Network.
There are 2 things that you need to keep in mind while calculating ROAS:
1. It should include all your advertising costs
- Bid management tools
- Landing page design services
- Employee salaries
2. It should only take into the account the revenue generated from advertising
There are many ROAS calculation tools available in the market, and you can use any of them to measure your ROAS.
Can Google ads & SEO go hand in hand?
We need to understand that, though SEO & Google ads are 2 separate and distinct actions, they are complementary services that makes for a significant part of your comprehensive digital marketing strategy.
SEO helps to increase the organic footprints to your website by enhancing its visibility and site authority.
On the other hand, Google PPC generates traffic to your through targeted ads.
When put together in use, you can’t only drive qualified traffic to your website, but by maximizing SERP coverage, you can achieve a great brand awareness that gets you more leads & ultimately more customers.
Anyone can manage Google ads, right?
Managing Google ads campaign is not as easy as it seems. And, that’s pretty much intentional on Google’s behalf!
Setting up a Google ad alone does not necessarily mean that it’d be a success. You need to test it constantly by collecting & analyzing the data to look for any emerging trends.
It is advisable to have a PPC specialist monitor your campaigns, as it helps you maximize your ROI.
Hiring an experienced & professional agency to run your Google ad campaigns is even better, as they understand all the know-hows so you don’t waste your time making common mistakes. They also help you be efficient with your campaigns by taking advantage of account & analytics tools to maximize your profits.
We hope that we were able to answer the questions you have in mind, and now you can create a profitable google adwords campaign. Stay tuned for such interesting articles!