Search Engine Optimization(SEO)

8 KEY DIFFERENCES BETWEEN B2B SEO AND B2C SEO

Introduction

The B2B and B2C worlds are different in a lot of ways. B2B stands for business-to-business and it means selling products or services to other businesses. On the other hand, B2C stands for business-to-consumer and it entails selling products or services directly to end-consumers. Both businesses are marketed in different ways, and when the businesses are different, then how can their approaches be the same? Both B2B and B2C businesses support different sales cycles, have direct target audiences and are motivated by different business reasons. The same extends to SEO. Understanding the difference between B2B and B2C SEO can help you in improving your SEO strategy for the good. Hence, this piece has been put together to enlist the key differences between B2B and B2C SEO. Let’s get started!

Read Also: THE NEED TO NURTURE YOUR ONLINE REPUTATION

Keyword strategy:- Since most B2C companies offer tangible products, their focus is mostly to identify and target high-intent keywords. On the other hand, since B2B companies don’t offer intangible products and services, it’s difficult to figure out which keywords are high-intent and which aren’t. The best way out for B2C companies should develop a keyword strategy centered around their most popular products where they use brand and style as keyword modifiers. Later, landing pages and implement filters can be developed to back up these keywords. Products can be separated by brand or type and then optimized for keywords. On the other hand, the best way out for B2B companies is to conduct extensive research on their customers. This can be done by simply talking to customers, surveys, inspecting corporate contact databases or consulting with sales reps. Here your goal should be to figure out the kind of searches that leads to purchases. If and when B2C companies have a fair idea of what their target audiences are searching for, they should focus on developing informational content in the form of whitepapers, webinars, and eBooks.
Content marketing:- For B2C companies, the focus should be on building links and advertising as in the B2C world, purchases tend to have lower risk and are also less expensive. On the other hand, in the B2B industry, purchases are comparatively more expensive and usually more than one person makes the final decision to buy or not buy something. Resultantly, B2B content focuses on increasing brand awareness and educating people. In terms of content, the best way for B2C companies is to provide clear product details. There is no need to indulge in marketing mumbo-jumbo or unnecessarily over-explain things as the average B2C buyer isn’t bothered by too many details. For B2B companies, they should focus on providing content that is valuable for both search engines and their prospective buyers. If the content doesn’t provide value, then it might be difficult to win the searcher’s business.
User Intent:- Regardless of the SEO you invest in, your goal should not just be to rank for a keyword but also to provide valuable information to the searcher who clicks through to your site. To provide valuable information, you will need to understand the searcher’s intent. Mostly, B2C buyers are looking to make purchases and B2B buyers are searching for a solution to their problems. For B2C companies the best way out is to make it very easy for their customers to make purchases or else they run the high risk of losing their business. SEO should be focused on product pages so that people coming onto the website can find and purchase what they want, right away. For B2B companies, the best way out is to use keywords smartly in their content and effectively guide buyers through the sales funnel.
Key Performance Indicators:- Since the goals of both B2B and B2C companies are different, then how can their metrics to measure success be the same. B2B companies measure their SEO success by using metrics like lead quantity and quality. On the contrary, B2C companies judge their SEO success based on sales generated from organic traffic. For B2B companies, the conversion happens after a conversation with a sales representative while for B2C companies, the conversions happen after a visit to the site. B2C companies should use different metrics to understand how much of their organic traffic converts into paying customers and then work to increase their conversion rate. On the other hand, since B2B conversations happen mostly because of sales conversations, the focus of B2B companies and their professionals should be on high-quality leads.
Marketing Campaign Goals:- One of the major differences between B2B and B2C SEO is the goals of the marketing campaigns. The goal of B2B SEO is to raise awareness and generate leads that can turn into sales in the long-term. This is achieved by compelling the visitor to sign up for newsletters or download white papers for more information. On the other contrary, B2C seeks to get visitors to make immediate purchases from their website. These different goals affect most decisions made throughout the SEO process.
Keyword Selection process:- Keyword selection is one of the most important parts of any SEO campaign. Since the buying cycle for B2B businesses is comparatively long, they focus on attracting audiences from all levels of the buyer’s journey. Keyword research is a lot more extensive in B2B campaigns and the keywords selected are mostly informational and transactional. Higher search volume is what makes things complex in the B2C keyword research process. Since most B2C companies often target smaller, niche audiences, the keywords are often more technical. The focus for B2C companies should be to find keywords that aren’t either too niche or too broad but can still lead to quality traffic.

Link building:- After keyword research, it’s time for link building. It is easy for B2C companies to build links because they serve a wider audience. On the other hand, B2B companies have to work really hard for getting high-quality links. Since link building is also about attracting the attention of target audiences, it is important for businesses of both kinds to figure out where their target audiences spend most of their time on the internet. They should then try to get links in those places. Both types of companies should aim to develop a diverse link-building strategy as it considerably enhances their chances of getting more visibility.
Conversion goals:- B2C companies focus on getting a high volume of leads or getting their customers to face an order as fast as possible. On the other hand for B2B companies, since people take a lot of time to make their final decision, the focus is on getting high-quality leads. Target audiences in B2B are business managers and decision-makers and hence it is so different than B2C in most ways, including and especially SEO. Since the B2B sales cycle takes months to complete, the goal is to get qualified leads that will stay for a long period of time.

Read Also: WHY SEO IS IMPORTANT IN BUSINESS?

The Bottom Line

There you have it. Those were the 8 key differences between B2B SEO and B2C SEO. If and when you apply the insights as have been mentioned above, you will be able to take your business to the next level. SEO will need constant adjustment for both B2B and B2C companies. The future of your business depends as much on sales as it does on your reputation. Along with SEO, you need to actively manage the reputation of your company and ensure that you portray it in the best possible light in the digital world. You can hire an online reputation management agency for professional reasons and a personal reputation management company for managing your personal reputation.

Author Bio:

I am Neeraj Dabas. I am a Professional Blogger and Content Writer. I am working with an online reputation management agency. In my professional life have written many useful articles about WordPress, social media, SEO and almost all about Digital Marketing.

March 12, 2020 0 comment

Search Engine Optimization(SEO)

HOW TO CREATE YOUR OWN SALES LEADS DATABASES?

written by admin

As one of the most important advertising and marketing weapons for every small commercial enterprise is to use and keep distinctive sales leads databases. This is a database where your business will save all accrued records about your current and viable customers. But, the question is how to begin when you want to create a leads database? What is a leads database? How to construct robust leads database to skyrocket your income numbers?

What do you desire to know about your customers after your advertising efforts?

All marketing activities that you are enforcing in your small enterprise relies on the high-quality of your leads database. You ship letters, e-mails, use telemarketing strategies and many different advertising approaches to convey clean customers into your sales funnel. Because of that, you choose to understand each character that you contact in the past as a section of your advertising efforts solutions the following questions:

What type of advertising undertaking is performed?
When is that particular endeavor performed?
What are the impressions or consequences of that precise marketing activity?

Sales lead databases

This advertising and marketing weapon is a tool for all different advertising and marketing weapons you will use for your business. If you use income leads databases, they will assist you to extract the maximum from all your other advertising efforts.

First, find the answer to the question: What is a sales leads database?

The sales leads databases are simple tables in which you will file all your modern-day and future customers. But, it is now not everything. There you will additionally file your customer’s conduct related to all of your advertising and marketing things to do with them. In this table, you will want to note the date when they have been contacted, their reaction and the entirety that can convey growing the marketing performances of your business.

Building a list is the groundwork for building a successful business. When you start developing your list, or exceptional income leads databases, you will see the positive growth of your income numbers and your enterprise at all.

Read Also: HOW TO SECURE YOUR ONLINE BUSINESS?

What Do You Need to Include in Your Sales Leads Databases?

The exceptional of your list with leads will depend on what you will include in the list. What are the most necessary things you will want to encompass in your sales leads databases?

You should consist of at least these 6 elements:

Name and Surname or Business Name if your commercial enterprise is B2B.
Contact important points – postal address, phone number, and e-mail.
Marketing things to do or approaches your company has used for the persons.
The reaction of the character after implementation of precise advertising and marketing activity.
Is that character becoming a purchaser or is she buy something from your business?
What will be the future advertising things to do or steps you will want to take?

In such a way, you will have evidence about each and every person in your database. You will be aware of what your business has accomplished about them, what needs to be performed and what is the journey of your plausible consumer with your specific marketing activities. This will help you to make proper choices about each and every present-day and potential customer.

Read Also: TIPS TO MAKE SURE THAT WEBSITE IS MORE SEO- FRIENDLY

How to Start Building and Create Your Sales Leads Databases?

The most difficult section in constructing a listing is starting to build a list. Here are eight extraordinary thoughts of list building:

Use your address book and put all your buddies and cousins into the database that you assume will want your merchandise and services.
Use distinctive directories and locate people or businesses from your target market. Put the contact details into the database.
Ask each person that will come to buy something from you to supply you with their contact details. You want to provide him some precise advantages if they do that because they are no longer willing to share private facts besides some advantages as a free publication or bargain for subsequent buying.
Give some kind of awards when men and women come to you and give you their contact details as a motivational weapon. You can use types that have to be stuffed when people come to take their gifts.
Take commercial enterprise cards from absolutely everyone and area the contact details into your sales leads databases.
Open ad directories and locate individuals that have problems that your enterprise can solve.
Use social networks to start building your list.
Think creatively about exceptional methods that will amplify your leads database.

Start building your list, but systematically with the proper planning and success will come.

February 6, 2020 0 comment

Search Engine Optimization(SEO)

WordPress Tips and Tricks for Better Blogging

written by Vidhi

Here is no denying that WordPress is the most mainstream Content Management System (CMS) on the Online.

WordPress claims an amazing 50-60% of the international CMS market, and its range of purchasers maintains developing day by day. It is used with the aid of popular businesses and news sources, together with the NBC and the sky is the restrict from there.

In the match that you and your competitors use WordPress, make things one step similarly through using hints and tricks for higher blogging in 2020.

In this blog entry, we will talk about three WordPress elements you can also have been beforehand unconscious of. These highlights can make your blogging system progressively productive, sparing your time and special assets.

Customize consumer roles

Install a related posts plugin

Install Google Analytics

Read Also: HOW TO GENERATE TRAFFIC TO A WORDPRESS BLOG?

Customize user roles :

Customizing customer jobs is without a doubt probably the first-rate element. By allocating appropriate user jobs, you’re in full control of what purchasers can see, alter, and publish.

Administrator
Editor
Contributor
Subscriber

Administrator :

This job has full complete over all the customer jobs and can put up and alter all website content. He can relegate make extra customer bills and alter present roles.

Editor :

This job can alter content written and published by using special clients.

Contributor :

This job can alter and submit content material she created. It is generally assigned to guest contributors on a blog

Subscriber :

This job has a profile on the internet site but can’t alter or distribute any substance.

It is important to adjust customer jobs for each protection and practical reasons.

The greater people method your website’s dashboard, the greater the security chance. By restricting what people can alter or distribute, you limit the odds of a security break. Indeed, even clients share data, you could decrease the doable harm with customized client roles.

Sign in to WordPress and snap-on Users in the sidebar. When you do that, you will have the option to see each and every one of the clients on your web site alongside their precise roles.

In the event that you’d pick to alternate a client’s role, function their name. You will at that factor see a few choices underneath, which include Edit, Delete, and View. Snap-On Edit. Your software will stack every other page demonstrating the client’s profile data.

Look down till you see the Role alternative. You will at that factor have the option to choose some other job from the dropdown choices. Snap-On Update User at the base of the page thereafter to spare any progressions you’ve made.

Install a related posts plugin :

Before we even start discussing associated posts, how about we signify the time period bob rate.

What is Bounce Rate?

At its center, your bob charge is the degree of humans who land on your website page and go away besides clicking something else.
An excessive ricochet fee is terrible on account that it tells the internet indexes that people don’t discover your substance intriguing. They remained for a short period and left for the reason that nothing else held their consideration.
An excessive bob charge is additionally horrible for your exchange rate. Individuals depart before you have the danger to persuade them how tremendous you are at what you do.
To enhance your exchange price and net searcher rankings, you want a lower ricochet rate. Making extraordinary substance is the initial step. Including inner connections and introducing a related posts module ought to be subsequent on your rundown.

Read Also: WORDPRESS WEBSITE DESIGN | BENEFITS FOR SEO | USEFUL PLUGINS

Install Google Analytics :

Google Analytics is a free instrument made via Google that gives you a hazard to quantify your site’s presentation. You can perceive how a lot of site visitors you’re getting, your precept visitors sources, your ricochet rate, and more data.
The statistics this instrument offers enable you to improve your internet crawler rankings and alternate rate.
For instance, with Google Analytics, you can see which of your weblog entries is performing exceptionally with the aid of taking a gander at your site visitors and skip rate. On the off danger that a blog entry is getting an extremely good deal of traffic, you can infer that your meant hobby crew is eager on the point. You would then be capable to compose extra blog entries about the point.
In the tournament that a weblog entry isn’t doing, spoil down how you can moreover improve it. Do you have to utilize more pictures? Do you have to enhance the fashion and the opening section? Modify and make changes as indicated by way of the statistics gave by way of Google Analytics.
Right now, Google Analytics doesn’t accompany WordPress. You introduce it yourself.
Start with the aid of making Google Analytics. In the event that you have a Google account, you can sign into Google Analytics immediately.
Thereafter, you will be provoked to enter data about your site, which includes the web page name and URL.
When you have the imperative data, Google Analytics will furnish you with the following ID. You should add this following ID to your website online as confirmation of proprietorship.

Conclusion :

WordPress is one of the most well-recognized substances the executives’ frameworks which is as it should be. Over is free and convenient to use, you can redo it so it accommodates your business’s excellent prerequisites.
Redo patron jobs. Figure out who gets can alter and distribute content, abstaining from befuddling and increasing security.
Improve your ricochet charge by way of introducing a related posts module. The greater drawn-out purchasers continue to be on your site, the better Google thinks your substance is.
Decide how well your website online is getting along with the aid of introducing Google Analytics. Equipped with the right facts about your substance, you can make a possible activity plan for higher outcomes.

December 18, 2019 3 comments

Tips to make sure that Website is more SEO- Friendly

Search Engine Optimization(SEO)

How to overcome unique B2B digital marketing challenges?

written by Sumita Singh

In today’s time, it is necessary to make sure that B2B agencies are taking the right steps to promote themselves as nicely as fetch the right effects at the right factor of time. This, by and large, entails digital marketing and marketing the business enterprise from time to time on a number of social media platforms.

This leads to the requirement of overcoming a number of challenges related to the implementation of digital advertising strategies. There is more than one segment of the B2B digital marketing sphere. You need to preserve a lot of staying power if you choose to make B2B tasks on a steady basis. Therefore, it is quintessential to overcome unique B2B digital marketing challenges to ensure the success of the efforts applied to achieve the goals.

THE BUSINESS FUNNEL:

B2B marketing

In today’s time, every B2B enterprise is striving hard to stand out from the crowd and beat the rivals in the respective sectors. Content introduction in the proper way is one of the pillars of the successful execution of the successful B2B digital advertising challenge. You can take ideas from the exceptionally mounted businesses and create your strategies for profitable implementation. One of the necessary points which need to apprehend that the content of a B2B company wishes to grant the right price to the targeted companies.

This will ensure that the respective agency or agency can recognize your product and how it will be useful to you. Thus, you want to create unique content techniques to make certain fulfillment of the results nicely on time. Digital advertising is one of the turning points in the part of concentrated on plausible consumers and turning them into long-term clients. In various surveys, it has been concluded that direct face to face advertising and marketing is reducing with time. This has led to the accelerated demand for online advertising choices which consists of mostly on-line lookup as nicely as rapid on-line assistance websites.

While dealing with the enterprise primarily based clients, it is indispensable to understand that it is fundamental to manage the expectations of the clients to ensure that you do no longer leave out out any of the expectations of the clients. Therefore, one wishes to recognize that perfect verbal exchange has to with your clients.

Most of the consumers choose the first-class digital advertising results for their respective organizations or organizations as early as possible. But it is vital to make them apprehend that outcomes after implementation of the digital advertising techniques can be considered after various months up to a year’s period. Conversions are the lifeline of the B2B companies. The conversions which take place decide the sale of the respective enterprise alongside the profits. There are more than a few factors which decide nice conversions from time to time. So, these businesses need to make sure that first the consumer objectives and advantages are finished on a well-timed basis.

Thus, you need to understand that there are quite a number of beneficial ways that ensure that B2B companies overcome the digital advertising challenges from time to time in the greatest feasible manner.

OUR DIGITAL SERVICES

Search Engine Optimization
Social Media Marketing
Paid Search (Adwords)
Website Designing
Web Analytics
Mobile Marketing
Email Marketing
App Development
Research and Development

December 14, 2019 0 comment

Search Engine Optimization(SEO)

Tips to make sure that Website is more SEO- Friendly

written by Vidhi

There’s no query that getting a new website stay and into the search, an index is a daunting task. And what if you don’t be aware of the search engine optimization (SEO) pointers and hints that will get your site to the top? Not appreciation of the excellent website positioning practices can go away your website in the dark which ability no one will know you even exist. No clicks, no visitors, no sales.

The fact is – web optimization isn’t rocket science. Sure, learning the refined nuances takes time and effort, however, the truth is you don’t need to spend years learning the fundamentals to optimize your website properly, particularly if you’re the use of the right tool.

The 123 Reg Search Engine Optimiser was created particularly for site owners looking to get their web page higher in Google, but who don’t yet have the required search engine marketing expertise. The tool takes you through all the aspects of an internet site and no longer only gives you actionable web optimization advice, but additionally explains the significance of all the factors observed on a website. Try it yourself with our free search engine marketing website report and see how effortless it is to get started out with web optimization when you have a little assist from 123 Reg.

So if you’re simply getting started out with a new website, this put up provides the primary tips to getting a stable web optimization to start and suggests you where you can get the assist you need to put in force the whole lot that wishes to be done.

Read Also: IMPORTANCE OF GOOGLE POST IN SEO STRATEGY

But before we get started, let’s answer some of the Important questions:

What are search engines searching for?

Search engines like Google, Yahoo and Bing prefer to direct users to websites and content that are relevant to what they’re looking out for. But how is relevance determined?

There are four fundamental elements that search engines seem at when determining which website is more relevant and need to exhibit up greater in search engine effects pages (SERPs):

Content: Is the content applicable to what the user is searching for?

Performance: Does the web page load speedy and does it work properly?

Authority: Is the content material useful ample to hyperlink to or do other authoritative websites use that internet site as a reference or cite the statistics that are available?

User experience: How does the web page look and behave? Is it convenient to navigate around? Does it seem to be safe? Does it have a high leap rate?

Here are 10 tips to make your website greater SEO-friendly.

Make your URLs consumer-friendly

First of all, even if the URL structure of your internet site might not be your closing priority, it is nonetheless very important. Simplify your URLs so that you have unique ones for every page. Don’t forget about the finer details! You can test our closing article on that subject.

Avoid Duplicate Content

We will probably by no means say this sufficient however replica content is leading to search engine marketing troubles that will penalize your rankings particularly when it comes to internal duplicates. Always test for duplicate content and even for near-duplicates to preserve your web optimization pinnacle notch.

Create an XML Sitemap

The XML sitemap helps search engines apprehend your website’s structure when they are crawling it. As you ignore more records to Google, you can additionally decide the pages that are the most essential and precious to you and supply them a priority.

Make it compatible for all devices

Your website and your content must be optimized for all kinds of units that users may want to use so that they can revel in an appropriate person experience when consulting it. There are many tools that can assist you with the mobile-friendliness of your website, once you have decided which answer (between responsive and mobile) to implement.

Use Robots.txt

If there are pages on your website that you don’t want to be crawled in order to not waste all your crawl budget, you can use a robots.txt. It will inform the search engines’ bots the pages that cannot be crawled. Remember to replace the robots.txt file if you decide to restructure your website!

Focus on inside linking

Internal linking helps to construct page authority and approves your readers to navigate without problems within your website. If you supply them within addition to applicable analyzing options, they will be tempted to stay on your website longer.

Optimize your images

Images are a necessary part of your website but they can occasionally be omitted when it comes to search engine marketing optimization. Some tricks can be without problems implemented to have flawlessly optimized images.

Answer to comments

Managing the remarks obtained by way of your readers is essential and critical as it allows you to have a thriving community. Whether their feedback is fine or negative, it suggests that your content is useful for their time and that they are studying it.

Avoid Keyword stuffing

Keywords symbolize the basis of your website and your search engine marketing strategy. Even if your goal is to rank on a unique term, keep away from any type of key-word stuffing technique as it can doubtlessly damage your rankings.

Check for your orphan pages

As crawlers observe links when they crawl a website, it is necessary to check that all your pages are well attached to your website structure. Thanks to OnCrawl’s crossed analysis, you can discover your orphan pages and see the ones that are lively and inactive and accordingly optimize your normal structure.

OnCrawl is the fabulous tool to study all these SEO factors present on your internet site in depth, thanks to its semantic crawler and duplicate content material detector.

Read Also: HOW TO GET WEBSITE SEO SCORE 90+ IN ONE HOUR

Conclusion

If you comply with these steps, you’re getting a healthy base for your website so it can obtain more organic traffic. But be mindful to be patient as it takes time for search engines to index your site and start ranking it.

Also, when it comes to search engine optimization there aren’t any shortcuts. If you do whatever shady to velocity matters up, you might get caught and get penalized, and it’s now not worth it. The only aspect you need to center of attention on is creating a website that offers customers what they’re looking for and optimizing it for search engines so people can locate it easier online.

November 26, 2019 0 comment

Search Engine Optimization(SEO)

Difference Between E-Commerce and Drop Shipping

written by admin

WHAT IS E-COMMERCE FULFILLMENT?

Fulfillment is the method of accepting orders in your e-commerce purchasing cart and delivery the right merchandise to your customers on time.

E-commerce fulfillment has 4 distinct parts:

A client visits your online shop, adds objects to the shopping cart, and clicks the buy button.
That on-line order is transmitted to an achievement center.
The achievement center picks packs, and ships the order.
FedEx, UPS, or any other third-party shipper offers the order to the customer.

If you’re a small vendor or just beginning out, that achievement core maybe your garage, and you may be the man or woman who choices and packs the orders. Or, you might use Amazon’s success offerings and have your products shipped from an Amazon warehouse.

If your business enterprise is a bit bigger, you would possibly use a success warehouse, like Red Stag, to store your merchandise and ship your orders.

For example, if you sell coffee, you might invest $10,000 in an inventory of a new coffee combo for your on-line espresso company. Your provider ships the coffee to your fulfillment warehouse. The success center ships orders from this inventory. When inventory gets low, you reorder from your coffee supplier.

Read Also: What Is The Importance Of Facebook Ads In E-commerce?

WHAT IS DROP-SHIPPING?

When you use a drop-shipping business model, you don’t purchase the stock until your client locations the order.

Using the coffee company as an example, you might want to add a couple of new espresso blends to your online offerings. You don’t favor to tie up all your cash in inventory, mainly due to the fact you’re no longer certain how well the new blends will sell.

Your espresso supplier is of the same opinion to create blends and maintain a small quantity on hand at its facility. When a consumer locations an order for one of the new blends on your e-commerce site, your dealerships the luggage of espresso immediately to your customer.

This is the basic drop-shipping success model: no fulfillment center, simply you, your customers, and your supplier.

PROS AND CONS OF E-COMMERCE FULFILLMENT VS. DROP-SHIPPING

If you think drop-shipping sounds incredible and marvel why you would prefer to fulfill orders any different way, there are a few execs and cons to consider.

Drop-shipping has the advantage of requiring a smaller cash funding upfront. It can be an exceptional option for cash-strapped startups, as you are getting your e-commerce web page off the ground and learning what works and what doesn’t.

More mounted e-commerce groups might use drop-shipping to test new products without a huge cash investment. That way, you won’t give up storing five pallets of coffee that no one is buying.

There are downsides to drop-shipping, however. You shop on upfront investment, but your earnings margin on every product is an awful lot smaller. In addition, you have less manage over the speed, cost, and exceptional fulfillment. For example, your fulfillment middle would possibly be strategically placed in the place it can ship to most of your customers inside two days. Your provider would possibly be in a far off location with a great deal longer shipping times.

With the e-commerce achievement model, you do want to make investments greater cash upfront. Your reward, however, is greater earnings margins. Once you understand the demand for your products, you can regulate your stock to maximize profits, while minimizing the amount of cash tied up in your stock.

In addition, ordinary e-commerce achievement offers you more control over the success process. You can customize your packaging and choose from a broader range of success services to provide to your customers.

Read Also: How to get Organic Traffic to an E-commerce Website with Thin Homepage Content?

WHICH IS BETTER?

Now that we have a concept of the key variations between eCommerce marketplaces and drop ship programs, which retail mannequin is better? Unfortunately, there’s no apparent answer – it completely depends on what your enterprise does and what it’s attempting to accomplish from an eCommerce standpoint.

Some brands might be aiming to get entry to wide audiences with low boundaries to entry, in which case they’d be wise to investigate the huge e-commerce marketplaces like Amazon. Other manufacturers would possibly have a few niche products that would benefit from hitting a focused target market as a section of a professional retailer’s drop ship program.

For retailers, the same concerns are necessary. Do you prefer to curate what goes on your website or do you choose a hands-off approach with a huge range of sellers? Do you prefer to increase your inventory from a present brick-and-mortar shop or are you truly searching to launch and host a massive website online with lots of SKUs from one of a kind verticals?

There is no cookie-cutter answer when it comes to anything in retail, and dropshipping is no different. Hopefully, however, this article has clarified a few matters for you and better your e-commerce expertise.

November 19, 2019 0 comment

Search Engine Optimization(SEO)

How Digital Media Helps You to Grow Your Business

written by Mitali Roy

Think about an advertisement. A newspaper or magazine would be the first thing that comes to our mind. And then there are roadside hoardings, radio jingles and annoying commercials that are liberally shown between your favorite movie or show on TV.

An advertisement is nothing but a resource to grow your business, regardless of the media it uses. Usually, newspaper, magazine, TV and radio ads as well as roadside hoardings cost a lot and have a limited lifespan.

Now think of a scenario where you can use other methods to grow your business at a fraction of the cost of conventional advertising. That’s exactly what you get from digital media. If you don’t know what’s digital media here’s a small description.

Read Also: SOCIAL MEDIA AND THEIR IMPACT ON ORGANISATIONS

What’s Digital Media?

In simplest terms, digital media is nothing but providing information through various electronic devices. These include smartphones, computers, and laptops as well as TV and digital displays at stores or public places.

Nowadays, the Internet is the single largest platform for digital media. News you read on a computer, streaming videos you enjoy on a smartphone are all part of Internet-based digital media.

With over 290 million users in India connected to the Internet with computers or smartphones, digital media provides excellent opportunities to grow your business.

Therefore, let’s see how digital media helps you grow your business.

Using Digital Media to Grow Your Business

There are different ways and means you can use digital media to grow your business. Let’s explore some of these. Digital media helps you grow your business provided you use some digital marketing techniques.

Blogs

Blogs are a part of digital media and an integral part of digital marketing too. The sole purpose of a blog is to educate people about something. They provide information. Hence, we have blogs on various themes ranging from sports to space travel. Nowadays, most major businesses are using blogs to promote their products and services. And to create an overall awareness of their company and its brands.

With some writing skills, you can start own blog to grow your business. Since a blog is not an advertisement, people are more inclined to read and believe the content. With proper and interesting content, your readers can easily be converted as customers. Read an excellent tutorial about how to start own blog. You can launch a free blog or a very professional one by buying an excellent domain name, hosting and other essentials. If your business already has a website, include a blog to attract clients.

Mobile Marketing

Between 42 percent and 60 percent, Indians buy stuff online using their smartphones connected to the Internet. They either provide own apps or work through third-party apps. In fact, projections indicate that mobile commerce will boom in India. This will occur due to cheaper smartphones and inexpensive mobile data that’s now increasingly available across India.

However, grabbing the attention of smartphone users isn’t easy. That’s where digital media helps. It allows retailers to flash their ads through apps and websites that a person browses while on the move. People also use social media and instant messengers during commutes. Therefore, you can use digital media on mobiles to grow your business.

Press Release Platforms

Earlier, businesses and organizations had to visit media offices, hand over a press release and plead for its publication. Whether or not the press release gets into a newspaper lies at the discretion of the editorial staff. However, the Internet has changed this scenario to quite some extent.

There are several free and paid platforms where you can post a press release along with relevant pictures. In fact, some news agencies also offer press release posting services for a small monthly fee. A lot of journalists scan these press releases to find information or publish something interesting.

Even if your press release doesn’t enter a newspaper or magazine, it remains online. A press release attracts people towards business, especially when seen on a respectable platform like news agencies. This is one more way how digital media helps you to grow your business.

YouTube Videos

Just in case you didn’t know, the world’s largest video-sharing website, YouTube, allows you to create a free personal channel. This facility is available for businesses too. YouTube is also part of digital media that people use for entertainment or to find information about various things.

Creating excellent, interesting videos and posting them on your YouTube channel would also help you grow your business. Generally, businesses use YouTube to post their product reviews, advertisements, company information and lots of other stuff relevant for customers.

Creating a YouTube channel is free. You can make simple videos using as much as the camera on your smartphone. Or you can opt for professionally made videos depending upon your budget. Digital marketing helps popularize your videos and drives people to your YouTube channel.

Read Also: THE IMPORTANCE OF A SOCIAL MEDIA CONTENT CALENDAR

Wrap Up

Using digital media itself to grow your business is not enough: you need some elements of digital marketing too. They both deliver a synergistic effect to propel your business to a new high. Digital media is very inexpensive compared over print and electronic media. And digital marketing can be performed by you or anyone else with the necessary skills. In fact, digital media will emerge as the single largest resource to grow businesses worldwide as more and more people turn to apps and websites to get information and entertainment. If you are not using digital media to grow your business, it’s high time to consider doing so.

September 19, 2019 1 comment

Search Engine Optimization(SEO)

BENEFITS OF DIGITAL MARKETING FOR BUSINESS MARKETING

written by admin

Marketing In Old ERA

Well before starting a discussion about Digital Marketing let understand some ways how marketing was once used in the past. if I speak about early time advertising and marketing used to be achieved with the aid of drums and hoarding with newspaper, commercial enterprise guys used to radio and now also do television for marketing, but our target audience is no longer there in usual marketing.

Why Digital Marketing For Brand Awareness?

So now this technology is digital all have their smartphones and net connection. So it is very effortless to target your proper audience. With the help of Digital Marketing, you can exhibit your ads on their cell phone or laptop to convert them as your client.

So, What Exactly is Digital Marketing?

Digital marketing is the merchandising of products/services by various varieties of electronic media, mainly based totally on the internet. Basically, the definition of digital advertising and marketing refers to all of your online advertising efforts. Many agencies have already experienced blessings of digital advertising over regular marketing.

Unlike standard marketing, it involves the use of channels and methods for an acceptable grasp in the real-time scenario. Thus, organizations can analyze advertising campaigns and enforce necessary steps accordingly.

Regardless of what your organization sells, digital advertising can work successfully for any industry.

With digital marketing, you can see results much quicker than you might with offline marketing. The interactive nature of digital advertising techniques helps organizations to develop their patron base in a brief span of time.

Read Also: PERMISSION MARKETING

Here are ten advantages of digital advertising and marketing that will truly assist you to make the right choice for your business:

(1) Strategize with The Valuable Data and Analytics

With digital marketing, you can have a thinking of the exact wide variety of human beings who have seen your website’s homepage in real-time.

With google analytics, you can track stats and information about your advertising website. It will let you understand –

The Number Of Someone’s Go Through Your Commercial Enterprise Page
Their Geographic Location
The Sex, Age And Pastimes Of The Visitors
How many time they scroll your website
The Source Of Visitors From Various Gadgets
Website Soar Rates
How The Visitors Has Changed Over Time

By displaying a breakdown of all of this site visitors information, this will helps you to prioritize the marketing channels.

Mind-blowing, isn’t it?

The real-time facts analysis provides you with a better understanding of the effectiveness of your advertising tactics. With this information, you can additionally optimize your advertising budget by means of investing in the well-performing advertising campaigns.

(2) Content Performance and Lead Generation

Imagine you’ve created a product brochure and delivered it to human beings as offline content.

Does it appear to be convenient enough?

The problem is that you have no thinking about how many people have long gone through that or, in the worst scenarios, how many human beings threw it into the trash!

Once you create impactful content, then start promoting it on social media. Through such networks, customers would be able to learn about merchandise and services through influencers and peers.

The more results you get, the more Google considers you to be worthy. And in turn, it will raise your search engine optimization rankings with ease.

Through digital marketing, you can measure precisely how many people considered your advertising content. Thereafter, you can acquire the contact points of those who download it by using forms. Additionally, you’re generating qualified leads when someone downloads it. With a stable lead nurturing strategy, you can construct better awareness and affinity for your brand.

(3) Improved Conversion Rates

Converting a client online is not a huge deal. All you need to do is just make your marketing strategy an attractive one.

Targeted visitors afford higher probabilities for conversion. Unlike other kinds of advertising, digital advertising lets you have a two-way dialog with customers and leads.

Through digital marketing, you can attain out to your clients at any time. Instead of bothering them with more than one smartphone calls, accomplishing customers on-line appears to be a higher idea. Just ship an email and let them make a purchase and learn extra about your organization. From such interactions, vital leads can be generated, which would sooner or later carry an increase in conversion rates.

(4) More Cost-Effective Than Traditional Marketing

Digital marketing lets you keep your money to an enormous extent. This has the possibility to exchange steeply-priced advertising and marketing channels such as television, radio, and yellow pages.

With email advertising automation, you can increase your leads. Thus, it will permit you to pre-load content material and agenda it for sending out the content at key times.

(5) Higher Revenues

It’s a regularly occurring reality that higher conversion rates can be generated with the aid of effective digital marketing techniques. Hence, it will supply loads of worthwhile advantages for your commercial enterprise in phrases of higher and higher revenues.

While marketing your brand:

have a right sketch that allows convenient navigation
use the digital platform to recognize customer buy patterns
offer the proper idea that meets the wishes of your customers
use multiple digital advertising channels to collect useful data

With better revenue growth expectancy, small and medium businesses will have better chances of expanding their workforce.

(6) Higher ROI from Your Campaigns

Digital marketing agencies optimize conversion prices to acquire maximum Return on Investment (ROI) for businesses. With smarter branding and higher revenues, digital advertising can fetch a better ROI than typical marketing.

With nice tracking and monitoring methods, effects can be analyzed. It helps the groups to take quintessential measures as soon as possible.

With digital marketing, you can generate a regular flow of targeted visitors that gets converted into sales and leads. And, the extra your enterprise generates this type of traffic, the quicker you can enjoy your ROI.

(7) Compete with Large Corporations

Does digital advertising sound as overseas as binary code to you?

Don’t fear if you are dealing with a small industry.

The importance of digital advertising also lies in the truth that it lets you compete for head to head with massive manufacturers and giant corporations.

From a small supplier to a massive powerhouse, digital advertising affords less costly and high-quality marketing tactics. Small brands can pressure traffic both domestically and throughout the country, by way of reaching out to their target consumers.

(8) Get Prepared for the “Internet of Things”

The “Internet of Things” is a world ecosystem of interconnected gadgets – smartphones, tablets, and several other gadgets. These can help us to engage people with each other through the world of the web.

Digital marketing will prepare your commercial enterprise towards this eventuality. It will permeate through each factor of people’s lives.

Your business survival method needs to be outfitted with this interconnected grid. It will grant you an access window to reach out to a centered audience belonging to this online grid.

(9) Earn People’s Trust and Build Brand Reputation

Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The greater reliable these social alerts are, the greater the trust it can generate from the centered audience.

People would have good information about a unique manufacturer if the facts come from human beings they know.

And as soon as you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of possibilities for attaining better markets.

(10) Ensure Online Business Survival

Many people may also come and go, however, a centered few will virtually make a purchase. If you can target the right type of humans who are going to be your potential customers, the fantastic consequences will surely come.

By enforcing smart tactics, like running a blog and social media, you can talk with the target audience. It will help you attain precious remarks and insights. With these, you can strategize and make certain the survival of your business.

If you’re not utilizing the benefits of digital marketing for your business, you are lacking a lot of golden opportunities.

Your prospective customers are ready for you in the digital world.

Now that you recognize how digital advertising can help your business, make the move besides any delay.

September 18, 2019 0 comment

Search Engine Optimization(SEO)

5 Brilliant Digital Marketing Ways to Get Your Business Going in 2019

written by admin

It’s fantastic to be capable to launch your own startup in this tightly packed international enterprise industry. You dreamt big and coalesced resources, ideas, and action graph to create your nascent platform.

A pat on the again for you, and a nudge on the different shoulder. You have but to go greater to grow stronger.

In this fast-paced and influencing enterprise industry, you need to take measures on establishing your brand identity with a strong digital advertising strategy.

Digital marketing is an effective tool, can make contributions powerfully to your online presence, and positively have an impact on your backside line.

Everything you need to do is build your digital presence counts towards your company title getting known. When you are recognized by your goal audience, it will start affecting your backside line.

And one of the nicest approaches to create a robust presence is by means of the usage of digital media for your advertising needs.

Read Also: THE IMPORTANCE OF A SOCIAL MEDIA CONTENT CALENDAR

Here are 5 critical digital marketing recommendations for startups:

User experience

Your target market is what matters. Your target audience should be able to interact with your brand name, your values, and your product, to construct a lasting relationship and association with your company.

Similarly, the target audience is now extra reflective and receptive when manufacturers provide them unique consumer trips and manufacturer value.

Your digital advertising strategies should be designed carefully to appeal to the target market of your market. Delve into research and locate out what works for your audience.

Build their interest and expertise through imparting them with content material that informs and inspires. You will also be capable to enhance the company voice with the aid of always attractive with your audience.

User trips can be made effective notably thru content, communication channels, and intuitive UI.

The loading velocity of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content material is key to terrific person experience.

In addition, you need to increase the customer management strategy that helps you connect with your customers.

This strategy will stroll you through query and criticism management. Moreover, it will collect feedback for improvement and make your purchasers experience section of the brand community.

For example, strengthen a sequence of easy FAQs and use them to respond to your target market and clients’ queries on social media, by using email, on phone, etc.

If you are eager to get worried more, the digital world is full of new updates. Go in advance and search for more recommendations and developments on making a charming person experience.

Creative content

You will want to make investments in a strong content material advertising and marketing strategy that engages your audience. Create content material that is special and clean as it can have a robust have an effect on your goal market.

From speaking your brand’s message to enticing your clients with information, two content is supreme as it offers something beneficial to your potential customers.

Great content can increase your natural traffic and can improve your search engine rankings.

Your target audience is principally searching for content material that communicates value. Jeff Bulla says that you must use the 80/20 rule of growing and managing content.

Get to the point! 80% of your content ought to not be about your product – no, it doesn’t backfire at all – and 20% of it may want to be centered on your online sales, giveaways, etc.

Messaging is additionally taking the enterprise by means of storm. Neil Patel shared how Facebook Messenger advertising marketing campaign lends a vibrant inlet to effective digital marketing.

Your target market will be more likely to comply with a link acquired in Facebook Messenger than they would through electronic mail advertising campaign. Again, the content material you create and the medium you choose to employ will notably have an effect on your business’ growth.

Social media platforms

Your online presence and identification begin with your internet site and social media platforms. So you can engage your audience, speak your message with effective content through a strong social media platform.

As a startup, one of the first things that you probably labored on was once an active social media strategy.

You recognize that in this business industry, social media is the key to leveraging your company consciousness and value.

Apps like SnapChat and Instagram are becoming famous and engaging the target audience with brand names.

Be regular and ordinary in your social media approach and maximize your growth. Good social media techniques can have a profound influence on lead generation and conversions, company recognition and, of course, better search engine ranking.

And while social media structures are fine and raging with success for startups and set up brands, influencer marketing has considered an upward push considering 2016. This is like referrals that are convincing for the massive majority of social media users.

Keep a watchful eye on who may want to be your brand’s influencers. Get in touch with them and have interaction them in assisting you to construct your brand’s visibility.

Video advertising is seeing an upward trend

Videos are effective equipment to speak extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to have interaction with your audience.

You can preserve webinars and live occasions for product launches, preserve tutorials, and reply questions in actual time. This gives a tangible feeling to your target market and helps them join more closely with your manufacturer and product.

Read Also: IMPORTANCE OF SECURITY ANALYTICS SOFTWARE

Search engine optimization

And most importantly, invest in a credible search engine optimization solution. Conduct a search engine optimization audit and discover out how customers are interacting with your internet site and social media platforms.

SEO will appear into elements of your internet site and web page optimization, system optimization and credible link constructing for higher visibility in search engine results.

For example, in one of Google’s fantastically vital updates, the web sites that are now not responsive on a number of digital units will not show up in search altogether, regardless of their search engine marketing measures!

Once you understand the nature of association, outreach and have an impact on your brand’s SEO, rehash or redefine your digital advertising approach accordingly.

Understand how search engine marketing works and examine the expectations and potentialities of hiring web optimization specialists. This will help your startup to develop quicker. Be constant and ordinary in your digital advertising and marketing strategy.

Being constant and every day in your digital advertising approach will assist you to increase your startup’s visibility most effectively.

Moreover, attractive an effective, result-oriented crew of web optimization professionals will assist you to attract site visitors to your brand’s online presence.

A true digital advertising method will do just that – appeal to the right kind of buyers to your enterprise – and making sure your survival in the fast-paced and dynamic industry.

September 2, 2019 0 comment

Search Engine Optimization(SEO)

Compare which Platform is best for blogging in 2019

written by admin

Blogging is a superb way to join with the world. Whether you blog to express your ardor for your hobbies, blog to join on a non-public level with others or weblog to help promote a business, it can be a remarkable way to join with the world. In this article, I’ll be reviewing each and every of the popular running sites of the blog that are reachable today.

Since running a blog is an awful lot more than writing or posting photos, discovering the high-quality platform for your desires is important. You will desire to have a platform that is easy to use and presents you with the customization equipment that you are searching for to supply your audience the entirety they need to read and interact with your blog.

If you have not done any blogging before, you will want to pick weblog systems that cater to the beginners. This capacity in many instances you will be giving up the choice to exchange HTML or CSS code. If you are the one who has been blogging for a while, these picks for coding might also be extra vital to you.

As a blogger, you will also have to decide whether you favor paying for the alternatives that come with some platforms or stick to the free platform that may additionally have much fewer options available. This choice can be determined via what your blog’s center of attention is and whether your diagram to make money from the weblog itself.

There are additionally blogging websites that furnish both free and paid services, which can be useful when your small weblog turns into a huge hit. Here are some of the pinnacle running blog websites that are handy and the professionals and cons of using each to create your next home on the Internet.

Read Also: HOW TO GENERATE TRAFFIC TO A WORDPRESS BLOG?

What to Look for?

Before diving in the list, it is helpful to comprehend what you’re searching for in a blogging platform.

As a beginner, you’ll want a blogging platform that’s handy to set up, has a low gaining knowledge of curve and doesn’t require any coding skills.

You’ll additionally want to think about what variety of blog you want to create, now and in the future.

As your weblog grows, you may additionally desire to trade that seam of your website online and add greater aspects for your developing audience. That skill is vital to choose a blogging platform that’s flexible, with room to grow.

Lastly, even if you don’t have plans to make cash blogging right now, it’s smart to make sure you have the choice to do so in the future.

With all that in mind, let’s compare the pleasant blogging systems for beginners.

Compared Major Blogging Platform

These popular running blog platforms all have positives and negatives, particularly when you take into consideration your level of capabilities as a blogger and as a coder. The longer you blog, the greater abilities you will choose up, so it is important to either locate a platform that meets your wishes at the time, or to discover a platform that offers you the potential to alternate the type of offerings you get to better serve your needs and the wishes of your blog’s audience.

WordPress.Org

wordpress

WordPress.org, additionally known as self-hosted WordPress, is the most popular blogging platform in existence.

While WordPress.org was first built as a blogging platform, it’s now modified into a fully-fledged content material management system. With self-hosted WordPress, you can create any kind of website, along with eCommerce stores, forums, niche social networks, and so on.

To be in a position to start a blog with WordPress.org, you’ll have to identify a domain and web hosting, and then install WordPress on your internet host.

Note: It’s effortless to get pressured WordPress.org with WordPress.com, so we advocate you to check out the differences between WordPress.org and WordPress.com

Pros:

It offers you full control over your blog.
You can easily customize the seam of your blog with free or top rate WordPress themes.
You can additionally beautify the skills of your blog with WordPress plugins.

Cons:

Managing your personal weblog comes with a bit of getting to know curve.
To begin a blog, you’ll want a price range for an area to identify and Webhosting.
Need to control safety and backup yourself.

WordPress.Com

If you choose to begin a free blog with WordPress, then you might prefer to pick out WordPress.com.

WordPress.com is a free blog internet hosting platform managed by way of the equal of us in the back of WordPress.org. With WordPress.com, you can start a free blog and upgrade your subscription with choices like a customized domain name, extra storage, and more.

Pros:

No setup required
No budget required
No want to manipulate safety and backup yourself.

Cons:

You can’t monetize your free blog with Google AdSense or affiliate marketing.
To add a custom area title that your visitors can easily remember, you’ll have to upgrade to a top-class plan.
Switching to any other running a blog platform can be pricey because you’ll have to pay for web page redirection even after switching.

Blogger.com

Blogger

Blogger.com is a free running a blog platform through Google. Similar to WordPress.com, you can easily create a new blog on Blogger except for having to spend a dime. Plus, you can monetize your free blog with AdSense, affiliate marketing, etc.

Pros:

Easy setup and no finances required to begin a blog.
Unlike WordPress.com, you can use a custom area barring having to pay a subscription price to Blogger.
Monetize your blog the way you want.

Cons:

Customization is limited
You can’t add stronger functionalities like an eCommerce store to your blog.
According to Blogger’s Terms of Service, they can droop your blog at any time except prior notice.

Tumblr

Tumbler

Tumblr is blogging, microblogging, and social networking device that lets you effortlessly share something on the web, inclusive of photos, quotes, etc. Tumblr appears to have youthful consumer demographics in comparison with different social networks. Currently, it hosts over 417 million blogs.

Pros:

The easiest free blogging platform in existence.
It has an integrated social media component.
Unlike other social media sites, Tumblr offers you the potential to closely customize your very own page.

Cons:

Compared to different blogging platforms, Tumblr comes with a restrained set of features.
While you can select from an enormous series of Tumblr themes, you don’t have control over formatting, similar to other structures like WordPress.com.
Exporting your site to every other platform can be pretty difficult.

Medium

Medium

Launched in August 2012. It also lets you follow, read, and engage with the testimonies that rely most on you. Medium has an exceptional built-in tool to import content material from anywhere on the web and share it with your followers.

Pros:

It an easy-to-use publishing platform.
With Medium, you can focus on what you’re without a doubt exact at writing. You can matter on the platform for the whole lot else, such as the design.
It comes with a powerful reporting tool that helps you recognize how your readers have interaction with your content.

Cons:

No monetization is allowed
Limited manipulate over your content
Limited facets are provided compared to different platforms

Squarespace

Squarespace

Squarespace is some other website builder that lets you create a wonderful website barring any coding skills. Squarespace permits you to choose from dozens of website online templates for your website. Each template comes with hundreds of customizable features. With an annual Squarespace subscription, you can even waive off the domain identify registration fee.

Pros:

It’s a satisfactory platform to effortlessly construct a fundamental website.
It also approves you to without problems integrate an eCommerce storefront into your site.
You can choose from a great series of highly-customizable website templates.
No transaction fee is charged for eCommerce transactions.

Cons:

Unlike other website online builders such as Wix.com, Squarespace doesn’t permit you to construct a free website.
Limited marketing tools are available.
No third-party apps or extensions are allowed.

Ghost

Ghost

Ghost is a minimalist blogging platform that makes it extremely effortless to start a blog and put up content. It is designed to simplify running a blog for both character bloggers and online publications. Just like WordPress, Ghost is additionally available in each hosted and self-hosted platforms.

Ghost is exceptionally appropriate for bloggers and publications that want seamless authoring experience, so they can center of attention solely on the content material being created.

If you’re searching to construct an entry-level internet site with a confined budget, Ghost would possibly no longer be the right solution.

Pros:

Clean, clutter-free, and easy-to-use interface
Built-in search engine optimization and distribution tools
No setup required for the hosted version

Cons:

Self-hosted version works fantastic on VPS servers and above
Compared to WordPress, walking cost will be high.
Only limited subject matters and plugins are available in the marketplace.

Weebly

weebly

Weebly lets you quickly build an internet site the way you favor with its easy-to-use drag and drop builder. You can add a weblog and even integrate an eCommerce storefront onto your Weebly website.

Pros:

Free design is on hand that lets you begin a simple internet site on Weebly.com subdomain.
All plans come with free SSL.
You can without problems start and grow your email list with Weebly Promote.

Cons:

Exporting Weebly to another platform is difficult.
Limited integration with third-party platforms.
Limited built-in points to create a website.
If you’re are Weebly user and searching for an extra flexible platform, then check out this information on how to cross your website from Weebly to WordPress.

Live Journal

Live Journal

Live Journal is a social network where you customers can hold a blog, journal, and connect with like-minded people. If you want more robust points like polls and photograph uploads on your free Live Journal blog, then you would possibly reflect on consideration on upgrading to a paid plan.

Pros:

It’s a combination of running a blog and social media tools
Besides blogging, customers can ship and acquire personal messages, be a part of communities, befriend other users, etc.
Available in many languages

Cons:

LiveJournal advertisements will be shown on free blogs
Unlike other platforms, you can’t discover expert templates
Not proper for groups or expert running a blog

Read Also: WHAT IS THE BEST WEB HOSTING SERVICE FOR YOUR PERSONAL WEBSITE IN 2019?

TypePad

TypePad

Typepad is a blogging carrier owned by Endurance International Group. Unlike different running a blog platform, you’ll have to subscribe to a top-class graph in order to run a Typepad blog. With Typepad, you get full control over content monetization, unlimited storage, and private support.

Pros:

Thousands of templates are available to customize your blog’s design
Easy integration with Google Analytics
Built-in tools for search and social discovery

Cons:

Since Typepad is a hosted platform, it offers restricted customization.
The entire platform used to be down for 6 days in April 2014 due to a DDoS attack, which has raised questions about its reliability.
It’s a 100% blogging platform, meaning you won’t be able to add stronger points like an eCommerce storefront with your Typepad blog.

We hope this article helped you locate the nice running blog platform for beginners.

August 19, 2019 0 comment

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