Artificial Intelligence is something that is in the hype nowadays. And why not?
Everyone in the tech industry is looking forward to talking about virtual assistants, no-driver cars, chatbots. Not just this but they are also trying to put their ideas and innovations surrounding it.
Apparently, artificial intelligence, today, is the most sought out topic in the entire tech industry. And, this involves the contribution of various reputed names who have been putting in their valuable time, money and manpower, rigorously into this tech.
Alphabet has almost set up an amount of $30 billion just to unleash AI tech, and, on the other hand, Baidu has spent around $20 billion to get their hands on this tech in the recent years, reports tell us.
AI tech is so effective that companies have been using it in the most of the sectors such as, healthcare, travel, education as well as in finance which is helping in creating certain changes in the field of the mobile economy.
So, let’s figure out the 7 important roles that Artificial Intelligence plays in the field of Android apps.
- Improvement in The Conversion Experience
Artificial Intelligence has been building bridges between the buyers and the brands. The innovation tech, as Chatbots, is putting the forth remarkable experience in terms of conversations to the clients.
It isn’t just dealing with numerous customers at once but on the other hand, is demonstrating the best solution to fulfill their necessities with customized products and services.
As indicated by a review, 95% of cellphone-using mob feel that client administration has been improved with the beginning of the era of chatbots. Another review uncovered the fact that 15% of clients have spoken with a bot in the previous year, while 35% of clients wish to see more organizations putting resources into chatbot improvement.
Notwithstanding these, it has been pretty casual that 80% of organizations would utilize chatbots by the end of 2020.
This unmistakably characterizes AI/Chatbots are here to stay for a long, and impact the market in a positive manner.
- Personalization in The Applications
By coordinating AI into their versatile mobile applications, designers and brands can now encourage customized understanding to their clients.
Applications will follow the client’s location and give location-based outcomes naturally; the client need not enter the location inevitably to locate it.
Furthermore, this tech will give the brands a chance to assemble in-definite data about clients by means of various methods, for example, online traffic, cell phones, PoS machines, and so forth. The gathered information alongside the recorded client conduct will be additionally used to give customized results.
This will improve the rates of customer retention.
Also, the portable applications will give the client a chance to go through the excellent services without putting in numerous endeavors. For instance, the AI-controlled application of Starbucks, My Starbucks Barista, enable clients to put in a food request by simply speaking of the particular product.
Over a greater scale, Artificial Intelligence is supposed to improve the search algorithm, which helps shift the focus over better contexts and even more customized experiences.
- Smooth Search Experience
AI has been taking care of the UX by making them able to search for products and services using their voice and images. This is a huge advancement in this field as customers were only able to search for things by typing about them in the search box of Google in the previous days.
To be honest, modern technology is also making people from all over the world capable of seeking for things in their own language and not just English.
This has skyrocketed the experience users get through using mobile applications by necessitating the integration of image recognition, app localization as well as voice recognition into the mobile applications.
- Onboard Experience and Gamifying Tech
Almost 1/4th of the total app users across the globe never ever return to an application post using it once.
And, to cut short this number, app developers are looking forward to shifting in the direction of Artificial Intelligence. This tech seems to understand human psychology which helps to enable UI/UX developers to work accordingly.
Ai helps users from the hassle of memorizing stuff by storing it securely. This helps to indicate the utility of AI in daily life usage.
Additionally, this tech lets users’ access several in-app gestures that make the app experience even better than it used to be.
- Better Application Security
Security is a major issue in today’s tech world. But artificial intelligence reduces that hassle.
There are certain parallel technologies such as Predictive Analysis as well as Machine Learning that will help in taking certain precautions about the vulnerability levels as well as about the app security.
This updated tech will help to check the behavioral patterns and it will alert you if the user shows any sorts of suspicious activity.
Not just this but the super advanced tech will take care of the matter if any sorts of changes or improvements are required to better the security system of the application. And in such a case the way of logging in a mobile app or signing out of the same will alter.
Additionally, besides keeping an eye on the security system, the AI, integrated, will also help to figure out the security loopholes which in return will reduce the risks of getting attacked by an intruder.
- Much Improved App Marketing
Besides taking care of the app development and security issues, AI will also help to better the application marketing scenarios.
Studying the market with artificial intelligence helps to go through the market trends as well as the behavioral patterns in a better way providing real-time data along with detailed demographics.
With this the chances of causing errors to get lessened drastically improving the quality of the application and acquiring even more downloads. AI helps marketers in understanding the diverse marketing strategies with a futuristic vision which in return facilitates the increment in the rates of conversion and eventually sales.
Research from Gartner says, 30% of the industries are looking forward to implying artificial intelligence in their thorough business by the end of 2020. And, this stat makes things clear about how important investing in artificial intelligence is.
- Artificial Intelligence and the Internet of Things
Artificial intelligence has an important part in the development of the Internet of Things. This tech of Ai, helps devices collect the data on the go and make self-driven decisions.
Also, AI-driven mobile applications help the connected devices to get information in exchange pattern and act purposefully.
Stats tell us that by the end of 2020, there will be approximately 50 million devices that will be connected to AI. This refers to the fact that the demand for such AI apps is nowhere going to cease.
Coming to The End
Artificial intelligence is eventually taking over the mobile economy as it is capable enough of collecting real-time data as well as of empathizing with human emotions which end up resulting in customized experience.
And, today, with the declaration of AI integrated 5G smartphones, the future is going to be even more intelligent and a lot more interesting.
Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with Hridik IT Consulting. In his professional life, he has written many useful articles about Android Development, iOS development, WordPress, Social Media, SEO and almost all about Digital Marketing.