What is a company style guide? A company fashion information is a rulebook that explains how a business enterprise presents itself to the world via its logo, font and shade…

As an entrepreneur or small-business owner, you already have found yourself in a position where one of the necessary activities in your job is to attract more and more manageable…

Word of Mouth Marketing is an old concept. Your turn your customers into your brand’s advertising agents. The human beings who won’t stop gushing over your brand. It’s one of…

Influencer Marketing is the world’s fastest-growing marketing method. Nearly 40% of marketers say they are now dedicating finances for influencer marketing, and 80% document that influencer marketing successfully impacts their…

Artificial Intelligence (or truly AI) develops continuously to cowl all duties that could doubtlessly be automated. By automating loads of everyday tasks we get more opportunities to remain innovative and…

Many small groups lump advertising and promoting beneath the identical cost category, giving each feature to the identical manager. Advertising typically refers to controlled, paid messages in the media, while…

2019 has already viewed a wave of technological improvements like the upward jab of social robots, personal assistants like Google Home, Alexa, etc., Amazon Prime one-day delivery, voice search, etc.…

Personal Branding vs. Corporate Branding: What’s The Difference? Branding is a necessary part of marketing. It works alongside, your different marketing efforts to create an imaginative and prescient of what…

Think about an advertisement. A newspaper or magazine would be the first thing that comes to our mind. And then there are roadside hoardings, radio jingles and annoying commercials that…

Many small businesses make mistakes of overlooking branding efforts due to the fact they think of themselves as a commercial enterprise and no longer a brand. Brands, they think, are…